Dental clinics offer a comprehensive range of services like tooth whitening, fillings, root canal and so on. You may possess all the expertise of a dental industry, but patients won’t just walk-in through the door. The challenge is always there to attract people. What prospective customers look for in a dental clinic is reliable service at reasonable rice. According to Marketing for Dental Specialists, a quarter of your marketing efforts should be focused on luring new clients. If your approach is correct, you can find new patients with a variety of ways ranging from traditional to modern marketing.
A. Patients seek satisfaction and your clinic can provide it by showing the good work. Display some of the photos on billboards with smiling customers and show the potential ones what kind of work you offer. In addition, consider posting before and after photos of some of your remarkable achievements.
B. It’s hardly a secret that dental clinics generate business from the community. Regular feedbacks from local residents can be a powerful tool in advertising. Focus on visual media like television and print ads, so that the prospective clients get a closer look into your operations. Ask satisfied clients to share their experiences and what they think about the quality of services.
C. Motivate your clients to such an extent that they spread a positive word of mouth and put you in top reference. Many dental clinics offer incentives like gifts, prizes and rewards. For instance, if a customer refers someone who turns into a patient, you reward him with a free dental check up for the family. Some dentists go a step further and offer bigger prizes. Bring in some variation and choose what suits you the best.
D. Practice newsletters enable you to stay in touch with former and existing patients. Newsletters have the power of attracting a good amount of patients as you materialize your expertise. A brief mention of the success stories and patients’ testimonials will keep your dental clinic’s name in good reputation. Through newsletters, offer some lucrative discounts like “first 5 patients will receive a top-of-the-line power toothbrush.”
E. Like any other medical practice, dental practice too benefits from a strong online presence. Having a custom website that describes breakthrough cases, specialties, background, office address and working hours helps draw customers and lends reliability to your clinic. To cement a place in the internet world, social networking sites such as Facebook and Twitter play a critical role. Encourage existing and new clients to “like” your clinic only to add credibility.
Marketing for dental clinics is crucial, but it requires total devotion and a strong bank balance. Patients will come only when you follow this phrase in the right manner- THINK WISELY, ACT SMARTLY.
A. Patients seek satisfaction and your clinic can provide it by showing the good work. Display some of the photos on billboards with smiling customers and show the potential ones what kind of work you offer. In addition, consider posting before and after photos of some of your remarkable achievements.
B. It’s hardly a secret that dental clinics generate business from the community. Regular feedbacks from local residents can be a powerful tool in advertising. Focus on visual media like television and print ads, so that the prospective clients get a closer look into your operations. Ask satisfied clients to share their experiences and what they think about the quality of services.
C. Motivate your clients to such an extent that they spread a positive word of mouth and put you in top reference. Many dental clinics offer incentives like gifts, prizes and rewards. For instance, if a customer refers someone who turns into a patient, you reward him with a free dental check up for the family. Some dentists go a step further and offer bigger prizes. Bring in some variation and choose what suits you the best.
D. Practice newsletters enable you to stay in touch with former and existing patients. Newsletters have the power of attracting a good amount of patients as you materialize your expertise. A brief mention of the success stories and patients’ testimonials will keep your dental clinic’s name in good reputation. Through newsletters, offer some lucrative discounts like “first 5 patients will receive a top-of-the-line power toothbrush.”
E. Like any other medical practice, dental practice too benefits from a strong online presence. Having a custom website that describes breakthrough cases, specialties, background, office address and working hours helps draw customers and lends reliability to your clinic. To cement a place in the internet world, social networking sites such as Facebook and Twitter play a critical role. Encourage existing and new clients to “like” your clinic only to add credibility.
Marketing for dental clinics is crucial, but it requires total devotion and a strong bank balance. Patients will come only when you follow this phrase in the right manner- THINK WISELY, ACT SMARTLY.
Comprehensive Practice Assessment© is a one-of-a-kind dental practice business plan. It includes analysis of your history, objective view of your present operations and identifies your future possibilities.
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