In-depth research and latest surveys indicate an astounding number of patients using the mobile technology to find physicians of their liking. Can the same be interpreted about your practice? Mobile technology is now widely acknowledged by the patients primarily due to the increase in smartphone makers and users. Whether the healthcare industry is up to it or not only time will tell. However, both emerging and developed markets will not waste this diamond opportunity to woo the patients. Your practice forms an integral part of the healthcare industry. So is your practice ready to adopt the changing scenario of reaching new patients?
When it comes to offering distinguish services, patients have expectations. And those expectations depend according to the market. In an under-developed economy, patients apprehend medical mobile websites as a way to increase access to a practice. On the contrary, people living in developed countries understand it as a way to improve the quality of the practice. Accentuating the importance of mobile websites, technological solutions are also gearing up for rapid implementation.
So if the patients are equipped with the latest mobile technology and potential benefits of medical mobile marketing are foreseen, what’s stopping the healthcare industry in adopting this newest trend? Dr. David Levy, MD, from the Global Healthcare Leader, says it is the ingrained defiance to change. He further quotes, “Mobile marketing is the future of healthcare industry purely on the basis of in-depth integration, speed, affordability and patient-targeted solutions.”
No matter how exciting possibilities mobile marketing may offer, doctors around the world fear that it will make patients too independent. That’s largely because of few proven business models that work in practice. To overcome the healthcare industry’s defiance to change, medical marketing gurus need to churn out patient-targeted solutions that add value for health organizations and patient quality of life.
When it comes to offering distinguish services, patients have expectations. And those expectations depend according to the market. In an under-developed economy, patients apprehend medical mobile websites as a way to increase access to a practice. On the contrary, people living in developed countries understand it as a way to improve the quality of the practice. Accentuating the importance of mobile websites, technological solutions are also gearing up for rapid implementation.
So if the patients are equipped with the latest mobile technology and potential benefits of medical mobile marketing are foreseen, what’s stopping the healthcare industry in adopting this newest trend? Dr. David Levy, MD, from the Global Healthcare Leader, says it is the ingrained defiance to change. He further quotes, “Mobile marketing is the future of healthcare industry purely on the basis of in-depth integration, speed, affordability and patient-targeted solutions.”
No matter how exciting possibilities mobile marketing may offer, doctors around the world fear that it will make patients too independent. That’s largely because of few proven business models that work in practice. To overcome the healthcare industry’s defiance to change, medical marketing gurus need to churn out patient-targeted solutions that add value for health organizations and patient quality of life.
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