Vital Tips for a Successful Medical Marketing Plan

Not satisfied with your marketing efforts? Want to attract a new line of patients, increase web traffic and improve website ranking?  With the onset of 2013, its time to review what lacked in past year’ marketing efforts and focus on achieving new goals set for this year. Here is a list of few ideas you can implement in your marketing plan 2013.

Refurbish your website

Working on a new marketing plan may mean designing your medical website again. If you haven’t paid attention to your website in the past, chances are it could benefit from fresh content, a new layout or a different design. A revamped look will help entice new comers and make significant first impression.

Take SEO efforts to the next level

If your website isn’t ranking in the top pages of search engine listings, you need to boost your SEO efforts big time. Try exploring new search engine marketing strategies. Pay per click advertising is one of the most influential marketing tools used to improve website ranking making it easier for patients to find your website.    

Mobile Website

You don’t want to miss out on a mobile website, especially in 2013. It’s the era of smartphpnes and tablets. Nowadays, people are inclined towards using internet on their mobile phones. If you want to reach patients on the go, launch a mobile website. 

Be a socialite

Physicians cannot afford to miss this opportunity! More and more people are using social networking sites like Facebook and Twitter to connect with the people and businesses in other parts of the world. Be social savvy. Use this opportunity to create awareness, interact with patients and generate leads. Build your own social presence and start communicating with patients.

Reputation Management

Managing your reputation should be your top priority in 2013. This should include implementing strategies focused on optimizing online presence in top directories and encouraging a steady flow of patient reviews.

You can expect better results in 2013 with these medical marketing strategies.