As a dentist seeking more patients, you might have heard the buzz. Your neighboring dentist has a Facebook Page and a Twitter Profile. But does that get him new patients? A Facebook page or a Twitter profile is quite similar to having a website. Just by having a website, you won’t get patients. It is the case with Facebook and Twitter also. What’s the use of a website, Facebook Page or Twitter profile if your target audience in not interested in it?
A Facebook fan page, A Twitter profile and a dental website are just the basic amenities one should possess before commencing a marketing campaign. They illustrate your practice in a certain way. If you lay these platforms for prospective patients, then those visits will eventually turn into real patients.
There are some key elements that go into making a perfect Facebook Page for a Dental Practice. A result-oriented Facebook page should be:
Creatively designed.
Must possess professional and attractive photos and videos.
Easy to use and communicate.
Easy to grab and understand information.
The contact page should be in bold letters and highly visible.
Live and regularly updated.
If you have a website then it must contain an active blog segment where you discuss various dental issues with patients. But when it comes to a Facebook Page or Twitter Profile, you should have prevalent updates, information and promotions for patients.
It is paramount to understand that after having a well designed Facebook Fan Page or Twitter Profile, you should find a target audience and encourage them to visit your pages and successively call your practice. Also it is important to keep communication with them.
The ultimate goal of setting up a Facebook Fan Page or Twitter Profile is to get the prospective clients to call your dental practice and schedule an appointment. There are many techniques used to find the right audience. For instance, follow individuals on Twitter who tweet about their toothache.
Remember: Facebook and Twitter dental marketing works only for those who are actively involved in these social media platforms. Having them just for sake of it will not produce any result.
A Facebook fan page, A Twitter profile and a dental website are just the basic amenities one should possess before commencing a marketing campaign. They illustrate your practice in a certain way. If you lay these platforms for prospective patients, then those visits will eventually turn into real patients.
There are some key elements that go into making a perfect Facebook Page for a Dental Practice. A result-oriented Facebook page should be:
Creatively designed.
Must possess professional and attractive photos and videos.
Easy to use and communicate.
Easy to grab and understand information.
The contact page should be in bold letters and highly visible.
Live and regularly updated.
If you have a website then it must contain an active blog segment where you discuss various dental issues with patients. But when it comes to a Facebook Page or Twitter Profile, you should have prevalent updates, information and promotions for patients.
It is paramount to understand that after having a well designed Facebook Fan Page or Twitter Profile, you should find a target audience and encourage them to visit your pages and successively call your practice. Also it is important to keep communication with them.
The ultimate goal of setting up a Facebook Fan Page or Twitter Profile is to get the prospective clients to call your dental practice and schedule an appointment. There are many techniques used to find the right audience. For instance, follow individuals on Twitter who tweet about their toothache.
Remember: Facebook and Twitter dental marketing works only for those who are actively involved in these social media platforms. Having them just for sake of it will not produce any result.
No comments:
Post a Comment