Conventionally, word of mouth has been the only source of reputation management for dentists. However, advent of the internet has changed the world of dental care industry. Though referrals and references still form a major part of client accretion, dentists should now consider taking full benefits of social media platforms. Many dentists have integrated internet in their marketing plan, still a number of them have not been able to come good with the social media terms. But not considering social media can have a negative impact on the practice’s growth.
With social media, patients can give their reviews on a dental practice. Given its nature, both good and bad comments can spread like fire. A single negative comment can have a lasting effect on the practice’s reputation. Therefore, the challenge is how you can convert a negative review into a positive one. The following steps can assist dentists manage their online reputation:
Before commencing online reputation management, it is critical to go through all social media platforms that can be helpful to the dentistry. Some of the popular social networking websites include Facebook, LinkedIn, Twitter, MySpace, Yelp and so on. Identifying which platforms are result-oriented can facilitate reputation management in the longer run.
After determining the possible channels, the next move is to gain some control over these mediums. Off late, Yelp has proven to be a useful social media platform. Even though it is used to search information regarding restaurants, a number of users are finding it as an effective source for quality dental services. Establishing a Yelp account is a big step towards reputation management.
When a prospective patient turns his/her attention towards your practice, the best you can do is revert to his/her comment or tweet. It is crucial to respond to every comment. By actively participating in the conversation, dentists can leave a positive impression.
Regrettably, some dental practices suffer from negative reviews and responses. Clients remark on various aspects like costs, services, procedures, etc. The best way to rectify these negative comments is to deal with the issues individually. Make sure you clearly address their concerns and provide a different solution.
With social media, patients can give their reviews on a dental practice. Given its nature, both good and bad comments can spread like fire. A single negative comment can have a lasting effect on the practice’s reputation. Therefore, the challenge is how you can convert a negative review into a positive one. The following steps can assist dentists manage their online reputation:
Before commencing online reputation management, it is critical to go through all social media platforms that can be helpful to the dentistry. Some of the popular social networking websites include Facebook, LinkedIn, Twitter, MySpace, Yelp and so on. Identifying which platforms are result-oriented can facilitate reputation management in the longer run.
After determining the possible channels, the next move is to gain some control over these mediums. Off late, Yelp has proven to be a useful social media platform. Even though it is used to search information regarding restaurants, a number of users are finding it as an effective source for quality dental services. Establishing a Yelp account is a big step towards reputation management.
When a prospective patient turns his/her attention towards your practice, the best you can do is revert to his/her comment or tweet. It is crucial to respond to every comment. By actively participating in the conversation, dentists can leave a positive impression.
Regrettably, some dental practices suffer from negative reviews and responses. Clients remark on various aspects like costs, services, procedures, etc. The best way to rectify these negative comments is to deal with the issues individually. Make sure you clearly address their concerns and provide a different solution.
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