Wednesday 3 April 2013

The Significance of Online Patient Reviews

In the healthcare industry, patient reviews possess a significant importance. It is requisite for instituting brand identity, online reputation and the augmentation of your SEO marketing strategy. By instigating patients to give their unprejudiced feedback about their experience at your practice, you are looking at multiple things to expand your practice.

What are the benefits of online patient reviews?

Brand recognition: This is quite simple. The more your brand appears online, the more exposure people will have to your practice. Those individuals who are familiar with your practice will become patients themselves or refer their friends or relatives in the need of your services.

Flourishing prominence: In the medical industry, large portions of new patients arrive based on referrals from other satisfied clients and that is true when your services are termed excellent. Several review sites like Yelp, RateMDs and Google Places provide supplementary avenues to share their experiences and reach a greater audience than they would by word of mouth alone. Automatically, your credibility will grow when people see that you have a positive track record of satisfying your patients. When potential patients have ready information about your reputation, they are likelier to make a decision without hesitation to visit your practice.

Improving search engine rankings: Online directories, especially Google Places are great sources for potential patients looking for medical practice in their area. Positive reviews attached to these listings will help achieve higher ranks in Google’s search engine results. High rankings lead to increased visibility and can draw more patients. Furthermore, these directories also provide links to your website.

Satisfied patients are less likely to share their views online as compared to those who have had bad experiences. Encourage your satisfied patients to share their feedback about your services. Tell them how their views can help grow your practice. Click here! if you are looking to enhance your online reputation.

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