5 Valuable Tips to Make Your Online Presence a Reliable Source for New Patients

It’s 2013 and probably the time to take some serious personal and professional resolutions-generating new patients using new medical practice marketing strategies. Onset of New Year is the perfect time to evaluate last year’s accomplishments and failures, and reflect on your practice’s marketing goals for the upcoming year.

Before you set out for 2013 medical marketing plan, consider these valuable questions about present position of your online presence: 

• Have you incorporated a website and is it fully functional?

If you haven’t launched a practice website yet, you are losing out big. Get down on it immediately. A medical website can single handedly take your practice towards success. It is the most preferred source of information for patients. If you have created your website in the past year, now is the time to give some tweaks to maximize its potential.

• Is your website mobile friendly?

Nowadays, a mobile website is an absolute necessity because of increased likeliness of individuals towards smartphones. By year-end, more people will be accessing internet from their mobiles. It makes sense to reach an audience engaged in mobile internet. A mobile website will be an addition to your repertoire.

• How are you tackling negative patient feedback?

There will be times when you’ll get negative response from patients. You cannot control it. But, you can overcome such response by encourage positive reviews on popular directories such as Google and Yelp. With the right attitude, you can hastily cumulate reviews from your satisfied patients from their smartphones.

• Are you not social media savvy?

Sharing practice’s details on social networking sites increases your chances of being recognized, and that stands for every practice. Social media offers this tremendous opportunity to connect and communicate with current and probable patients. Your Facebook profile and blog can be linked with your website for maximum exposure.

• What is your SEO strategy?

A website without SEO is like an airplane without passengers. Without search engine optimization, it is impossible for patients to find you online. Hire an online marketing expert to execute a search engine marketing solution, which revamps your website for vital keywords. You’ll see positive results in short span.