Why Your Medical Practice Should Use Twitter

In the past few months, twitter has burst on to the scene like anything. Twitter is living up to the expectations of people. Numbers show an exponential rise in users per month. There are numerous articles and blog posts describing how important twitter is and how can it be your favorite marketing tool. As with any other business, medical practices too have developed a liking towards Twitter to promote their services. If you are not one of them, you surely need to understand what twitter can do for your practice:

Patient Connectivity: This is one of the perennial reasons to have twitter in your medical marketing plan. Nowadays, people access their emails and twitter accounts from smartphones. This would be great for a medical practitioner to grab the opportunity to remind his/her patients of an appointment or let patients know of special deals or offers.

Patient Feedback: Nothing beats twitter when it comes to patient feedback. By creating a twitter profile, you can ask patients to give their comments on your services to help improve practice procedures. Satisfied or not, patients take pride in their opinions. On a positive note, they’ll feel attached to your practice, if they have contributed something.

Medical Marketing: One of the great things about twitter is that it doesn’t require any monetary investment. However, it does require time. Unquestionably, it is the most straightforward ways of marketing- a way to convey your thoughts on a more personal level than an email or online advertisement.  

Discounts: Patients thrive on discounts and giveaways. You’ll be able to attract more patients by offering something of interest and in return, they spread a positive word. This is one of the great benefits of Twitter. You can share your tweet with all the followers. If you have something interesting to offer, twitter can become a powerful marketing tool.