As with any marketing endeavor, there are numerous doubts lurking around that need to be clarified. Video is no exemption. Following are some important questions to ask yourself before incorporating online videos into your practice marketing plan.
A. Why do I need video?
Video creates a connection with a potential patient allowing him/her to get the initial insight of a physician and the practice. To create this kind of perception, you need the right tools. Your website’s layout, graphics and content all contribute to how a patient perceives your practice. This is precisely the reason why video is the best marketing tool for encouraging patients to visit your practice.
B. Why video is more engaging than text?
Video explains a complicated medical issue in a simple and convenient manner. Consider this, people remember 20% of what they hear, 30% of what they see and amazingly 70% of what they see and hear. Detailed, lengthy and complex content can be irritating. For an average patient looking for quick information, such type of text can bring curtains to your website. However, with an e-video you can easily convey your message and in the right manner.
C. What should be included in the videos?
A practice introduction along with patient testimonials should be a part of online videos. Patients sharing their practice experience in the videos can have a thumping effect on a potential patient’s perspective about the practice. Moreover, face-to-face communication creates a bond of faith with a prospective patient.
D. What impact does an online video has on website traffic?
There are countless benefits of online videos, especially from SEO point of view. Video content is likelier to appear more on top pages of Google, Yahoo, Bing, Ask, etc. In addition, viewer response notches up to 7 times as compared to plain text. Therefore, when your video appears more in search engine listings, your website traffic will surely increase.
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