The Importance of 5 Ps in Medical Marketing

Apprehension rather than endorsements is what matters to patients before choosing medical practitioners. It has become inevitable for physicians to market their practices in order to develop a brand identity, reach a wider range of patients and keep appointment books full.

No matter how much of an expertise you possess in your field, your marketing skills would be tested to the core while expanding your patient base. Some physicians are hesitant to entwine a marketing strategy because of a common perception that being a physician is good enough to find new patients and keep the current ones. Nevertheless, the reality is the only way to accomplish visibility is through commencing a medical marketing campaign. Explained below are 5 Ps of medical marketing.

PRODUCT: In case of medical practice, product refers to the services you are offering. For instance, if you are a cosmetic dental surgeon, your product is the dental treatment you offer. Moreover, your official atmosphere plays a vital role in making a good first impression on patients. However, the most important attribute of your product remains providing outstanding treatment and care.

PRICE: The price for your product is not limited to what you charge. It is also characterized by the value of your services. When it comes to pricing, you have to match patients’ expectations. If they find the same kind of services at a similar price, they’ll happily move resulting in your loss. So, if you providing excellent services at affordable prices, you’ll get many word-of-mouth referrals.

PLACE: The location of your office is vital for your success. If they can’t find your office or unable to reach, you may want to consider shifting your base. Here, visibility matters and if there are any hindrances in the way of patients arriving at your office, try to eradicate them.

POSITION: Your position in the healthcare industry is judged by the distinctness of your services. What makes your practice different from the others? In order to develop a result oriented marketing plan, you must identify your practice’s uniqueness in the market.

PROMOTION: When it comes to promotion of your practice, you have to plan comprehensively. The above-mentioned 4Ps should always come first and are as much crucial as the 5th one. Promotion of your medical practice includes advertising campaigns, direct marketing and online marketing.