First we go deep into understanding what exactly call-to-action is? CTA can be graphic, text, banner, button or text on a website meant to convince a prospective patient to click it. It’s a crucial part of inbound marketing that attempts to convert a user into lead and then into patient.
A CTA targets clicks and its success can be monitored through a conversion rate formula that calculates how many times the CTA was seen over the amount of clicks.
What Are The Ingredients Of A Perfect Call-To-Action?
- Expert writers believe powerful, action oriented words in a CTA are more result-driven than other type of text. It’s all about user engagement. Words like download now, explore, discover encourage users to click. Focus on making your CTA wording precise and to the point.
- Posts containing “Like” or “Comment” are likelier to receive more hits than posts without the words included, according to a recent social media study. By being genuine, chances are users will engage in what you are trying to inform. Restrict the number of distinct actions in your CTA for it may become confusing for prospective patients.
- Make your CTA outstanding by using fonts and attractive color combinations. Blend of different colors draw attention improving the chances of users seeing your CTA. Use appropriate background to enhance the copy’s visibility.
- Conspicuously, the size of your CTA matters. Your CTA should be large enough catch the attention of the user; it should not be so large that it appears fraudulent. However, avoid designing your CTA too small.
- While investing in your CTA, remember to give appropriate response when a potential patient tries to engage. You will get more patients if you are ready to foster and covert potential patients into loyal ones.
No comments:
Post a Comment