Ideas to Market Your Dental Practice

When it comes to implementing top-notch dental marketing ideas, it’s worth remembering what will work and what doesn’t. Just because email marketing works for your fellow practitioner, it surely doesn’t mean it will work for yours as well. Marketing without a plan is like firing in the dark. It won’t help you any good.

However, if you want your marketing plan to be effective, back it up with a substantial outlay of cash. No matter how good a plan you have, if you don’t have the required budget, it will be no use. Have a look at these dental marketing ideas and remember to execute them intelligently and decisively.

 

Traditional Forms of Marketing

Direct mail marketing: You can never know what direct mail postcards can do to your practice. They are sometimes frustrating but stunningly effectual. A crucial thing to consider when marketing through postcards is that a professional should design them. It should be encouraging enough for prospective patients to contact you.

Newspaper Advertising: Advertising in your local newspaper can be immensely effective and it’s inexpensive as well. A great thing about newspaper advertising is you can target people who live close to your office. Often dentists make mistake of spending too much on targeting audience that is far away.

Referrals: Have a referral scheme in place and reward those who bring more referrals. Believe me it works like a charm. Reward can be in the form of small gift, discounted bills or free dental checkup.


Modern Marketing Strategies

A Professional Website: If you don’t have a website, then what are you waiting for? Most patients these days depend on dental websites for procuring information. You don’t stand a chance, if you don’t have a website. A professional website contains user-friendly design and content. Add some patient testimonials. It’s even better to have “before” and “after” photos.

Website Ranking: When we talk about online presence, search engine rankings are everything. If you don’t appear on the first page of Google, chances are you will never be contacted. Hence, get SEO done for your website.

A Dental Blog: Free leads to your website: that’s what you get with regular blogging. By writing helpful and informative posts that belong to your specialty, you can develop a list of followers who will turn to you for any dental related issue.

Don’t Leave YouTube Behind: Short introductory commercials is the need of the hour. Patients get to meet you even before they have actually met. Promoting your dental practice with YouTube is good even from SEO point of view.

These are ethical and proven ways to get your brand name out there. The clients will not come to you just like that. You have to make that extra effort to have a thriving enterprise on your hands.