Often medical practitioners fail to understand how advertising can bring in more patients. Let us see in detail the medical advertising strategies that will help you build an established practice:
A practice logo is of very much importance. Create one for your practice or get it done with the help of professionals. Logos should be precisely designed with an ideal color theme in mind. It should be attractive enough for patients to visit your office. Don’t make the mistake of creating it too flashy. It may have a contradictory effect.
Create an informative brochure showcasing the specialties of your practice. Provide complete information including address, contact information, operational hours, etc. Use bold font to highlight what services your practice normally offers. Slip in some in the newspapers or leave them in your lobby.
No matter how much influence internet has today, people still watch television. Through television advertisements, you can convey the right message, which would otherwise be difficult with a logo or brochure. An investment in television can be great for your practice, as you will begin to see positive results immediately.
Newspapers are always enthusiastic to give advertising space. Compared to previous decades, people now are more information hungry. With newspaper ads, you can reach a wider audience, especially the old age people. Make sure the advertisement is concise and designed by a professional designer.
The concept of Yellow Pages in 21st Century might be conventional, but that depends upon the area where you operate. If people living there are not in terms with the internet yet and look for Yellow Pages for information, you will be in a win-win situation.
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ReplyDeleteEthics is the key point to deal with doctors who have this concept engraved in their character, since their formation,. The ethics for a salesperson means having a professional behavior that does not negatively affect the ethical values of the doctor. This point is much discussed when it comes to offering or not gifts, bonuses, prizes.
ReplyDeleteThe sponsorship by a distributor of medicines must be included in all the disclosure documents. Any support to health professionals to participate in national or international meetings should not be conditioned to the promotion of any type of medication or institution.
In relation to gifts, make it clear that you do not want anything in return, and that it is only something that can help the doctor in some way. Card holder, clip holder, pens, and other small "disposable" gifts do not negatively affect the relationship. Already the most valuable gifts should only be distributed after asking if the doctor would accept such a gift and, although you may not believe it, many may refuse to do so. I did it when marketing chiropractic to medical practices and got failed badly.