Tuesday 15 January 2013

Online Marketing Strategies for Dentists

Marketing Strategies for Dentists
Exploring the right marketing strategies have proven to grow a dental practice and attract new patients. With people using the internet more than ever, it’s significant to have a strong online presence. When contemplating online dental marketing strategies, it’s best to commence with the basics and build on the relationship with your patients. Here are some simple internet marketing strategies for dentists:

Google Places

Google offers free listing of business. Make sure you have one. This is a rapid-fire way to ensure your practice information shows up in local search. 90% of the internet fraternity search Google to browse information. Having a listing in Google Places increases your chances of being recognized. Google Places offers an area for image of your clinic, working hours and links to your website.

SEO Friendly Website

There is more to online dental marketing than just having a website. You need to be aggressive while marketing your website. Search engine optimization will ensure that your site appears considerably high search engine listings. Make sure your website has fresh content based on particular keywords.

Have a go at Email Marketing

Investment of time and money is the key feature of email marketing. Acquire email addresses of your current patients. Provide information on latest developments at your office. Send them appointment reminders. You can easily increase revenue with email marketing.

Social Media Platforms

A unique way to market dental practice online is to use social media platforms. Social media is all about connectivity. A Facebook fan page is easy to set up and so is a profile on Twitter. It is a great way to provide updates from your office, inform patients on new procedures, and promote events happening in your office. Encourage users in a way that makes them like your profile.

These strategies will help you expand your patient base, connect with other professionals in your area and get the positive word out on your dental practice.

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