SEO Tips to Improve Your Practice Website’s Ranking

Search Engine Optimization, when done appropriately and with focus on top-notch quality, not only improves your search rankings but also enhances the entire website from search engines’ and patients’ perspective. And that should be the goal of your SEO campaign. So here are some groundbreaking tips that won’t just provide the obligatory boost to your website, rather they will turn a visit to your website a difference making experience:

The most crucial part from SEO point of view is quality content. You cannot fool the search engine bots for long if you have poor quality content. Nobody is going to give a damn about what your practice offers. Contrary, god content with precise information will be widely read and shared. Focus on making your website’s content as unique as possible.

Keyword research forms an integral but quintessential part of SEO. Google’s keyword tool will help you compile a list of suitable keywords for your medical practice. After sorting, place them tactically in your content, headlines and sub-headers.

Create Meta descriptions (short descriptions) for all your web pages with sorted out keywords. The content should be catchy and propelling enough for viewers to visit your practice’s website. These Meta descriptions are helpful in attracting potential patients’ attention.

Don’t forget to create content-relevant images that will boost your site’s ranking thanks to image search characteristics of search engines. Search spiders can’t analyze images, but they do index name of the image file. Make sure to name the file with your top keyword.

Using flash and images as text will only decrease your website’s ranking because search spiders do not index flash or image files. Stay away from flash animation and text that is in image form. Instead, use coding like jQuery or CSS, which create text-based content.