Leading search engines such as Google and Yahoo have become trusted source of information for people looking for a doctor. For the past decade, conventional means of marketing have paved way to online search and as a medical practitioner, you need to adapt to this change as soon as possible.
In order to capitalize on SEO, one crucial attribute is the ability to recapitulate your website’s content. You need to make relevant changes from time to time to put your website in the driver’s seat. Once you have got hold of that, you are ready to roll!
KEYWORDS AND PHRASES: Keywords and phrases are primary elements to increasing leads to your website. In simpler terms, keywords are what patients type to search for a doctor. Pay attention to what keywords and phrases patients often use because in the U.S. alone, 95% of the internet fraternity accesses search engines each month. Google’s Keyword Tool will help you find a list of keywords that associate with your practice.
ON-PAGE SEO: On-page SEO generally means writing effective content for your website defining what is it all about. Once you have sorted out keywords, induce them into the website content to gain more traffic. When search engines index your web page, it will try to match the keywords on your site to give patients the best possible search result. On-page SEO also contains “Title Tags” and “Meta Descriptions.”
OFF-PAGE SEO: Off-page SEO is all about building credibility for your website through trust and content. Trust will depend on how you treat patients and content will come from articles, blogs and press releases. Off-page SEO provides necessary back links that help in improving website’s ranking.
VIDEO PROMOTION: Create a short professional video that introduces your practice and post it on YouTube. Search engines prefer websites that have professional videos. It not only helps in SEO, but also gives prospective patients a clear idea of your practice.
No comments:
Post a Comment